What We Learned From Rebranding Liquid Earth
Reflections on a journey of clarity, connection, and growth
A year and a half ago, we set out to reimagine what Liquid Earth could be—not just how our products look, but how they make people feel. Today, we’re sharing what we’ve learned through that process: how a refreshed brand helped us better connect with our customers, sharpen our identity, and elevate the experience of clean living.
1. A Brand That Truly Speaks to Our People
Our rebrand was more than a facelift. It was a realignment with the values of our community—people who care about natural ingredients, intentional living, and beautiful, purposeful design. The new look has made it easier for customers to see who we are and what we stand for: a premium, conscious alternative to traditional cleaning products.
2. Products Worth Leaving on the Counter
Gone are the days of hiding your cleaners under the sink. With our redesigned packaging, Liquid Earth products are now made to be seen. Clean, modern lines and a calming palette make them feel right at home on your kitchen counter or open shelf—just as intentional in form as they are in function.
3. Stronger First Impressions, Everywhere
Whether someone discovers us on a store shelf or in a friend’s home, the new branding creates an immediate sense of trust and quality. The thoughtful design, cohesive visuals, and elevated details work together to make that first interaction memorable—and turn curiosity into loyalty.
4. Scents That Tell a Story
We also reimagined how we name our scents. Each one now feels more harmonious within the collection, with names that evoke a feeling and sense of place. This simple change made it easier for customers to connect with their favorites—and discover new ones—through a more curated and sensory-driven experience.
5. A Look That Moves With the Times
Finally, we recognized that to stay relevant, we had to evolve. The updated aesthetic reflects today’s design-savvy, wellness-conscious world while staying true to our roots. It tells the story of a brand that’s not only keeping up with the times—but helping define what modern, mindful living can look like.
Looking Ahead
Rebranding Liquid Earth reminded us that good design isn’t just about looks—it’s about intention. It’s about building something that feels right to the people who use it every day. And we’re just getting started.
If you’ve been part of our journey, thank you. If you’re just discovering us now, welcome. We’re so glad you’re here.